We are so humbled and excited to announce that our Founder and leader, Claire Pettibone has been named 37 Social Entrepreneurs to Watch for in 2020. Something we already knew ;) but glad someone else recognizes it -ha.
Here's the original post here but below is the snippet about her.
Claire Pettibone is the founder of Madison Grace Boutique, a social impact women’s accessories boutique. No stranger to conscious consumerism, Claire has consulted with social good brand startups from marketing campaigns to ghostwriting their initiatives. She soon discovered that a lot of women did resonate with the values of ethical fashion and conscious shopping after all. They did want to shop fair trade practiced and ethically made things but it didn’t meet their style. “I felt the same way,” Claire looks back, “a lot of ethical fashion brands and ethical marketplaces were starting to look the same.” She adds, “I ended up solving my own problem and it turns out a lot of women felt the same. Yes, we wanted ethical things that empowered the marginalized but we also wanted to be proud and confident in our stylish pieces while let’s face it – remaining chic.”
With her California laidback roots, she is bringing Madison Grace to “women who give a care” – a term used to describe the community of conscious women she is helping to enable. Madison Grace is named after its customers. Madison Grace is the “it girl” who gives a care. She’s that one friend who always seems to be effortlessly chic and “in the know”. But she wants it all- she believes that eco and ethical can also be stylish and elevated.
Madison Grace Boutique’s accessories are highly curated but will remain in its values of giving. Not only do they give ethical work, give an opportunity to the marginalized, give green by being conscious of their carbon footprint and intentional with their materials, but they also give back a portion of their proceeds to a nonprofit quarterly giving partner – and of course all because and for the women who give a care.